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The SM Beauty recently celebrated the work of six Makeover Masters, giving them recognition as artists in the Makeup Industry who have turned their craft and talent into a profession.
SM Beauty paid tribute to the original Makeover Masters and beauty industry pioneers Fanny Serrano, James Cooper, and Jesi Mendez during the Beauty Ball.  They are shown with Watsons Marketing Director Viki Encarnacion, Managing Director Robert Sun, and SM Retail Pres. Jorge T. Mendiola

Held at the Makati Shangri-la Hotel, the event presented SM Beauty’s Makeover Masters 2016 with their best supportive muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal, Robbie Piñera with Anne Curtis, and Jigs Mayuga with Chesca Kramer.

“Compassion, empathy, and kindness are and will always be what makes a woman beautiful,” says Makeover Master Cristine Duque with muse Denise Laurel. Cristine is a famed makeup artist to stars like our very own Miss World, Megan Young, and Jennylyn Mercado. Celebrating her 26th year in the beauty industry, she takes pride in her very sophisticated, clean and feminine touch in doing makeup. 
“Everything can be beautiful, you just have to see beauty in everything,” says Makeover Master Denise Ochoa with muse Jodi Sta. Maria. Denise has been in the makeup and hairstyling industry since 1999. She is the talent behind Kathryn Bernardo, Jodi Sta. Maria and Toni Gonzaga, and has mastered the art of seeing the beauty in everything, and enhancing instead of transforming.
“It is important for the artist to get to know the client’s personality,” says Makeover Master Jake Galvez with muse Vice Ganda. “ This will make the client feel more comfortable, allowing her innate glow will shine through.” Mentored by his uncle, Tony Galvez, as well as other cosmetology trainings abroad, Jake has come up with his own unique style that made him one of the best young make up artist in the country. Some of his regular clients include Marian Rivera and Andi Eigenmann.
- “I don't put makeup to change the way a person looks, but to highlight and enhance her own beauty,” says Makeover Master Mickey See with muse Jolina Magdangal. Mickey has been in the industry for over a decade, making his clients like Liza Soberano and Jolina Magdangal. Known for his glamorous smokey eyes, he won the Make up Artist of the Year Award in 2010 together with Lourd Ramos and Claire Diokno. 
“Real beauty comes from the goodness of the core. It's the sum of what is in your head, heart, and gut,” says Makeover Master Robbie Piñera with muse Anne Curtis. Robbie, who has worked more than seven years in the industry was given the privilege to work abroad for Rogue cover in Paris and Tokyo, a fashion editorial in London and more.
“Trends may come and go but true beauty, comes from within,” says Makeover Master Jigs Mayuga with muse Chesca Kramer.  Jigs is the expert at work behind the glorious faces of personalities like Bea Alonzo and Shaina Magdayao, and is known to make sure the make up is perfect for their face symmetry as well as their skin condition.
SM Beauty also paid tribute to the country’s original Makeover Masters --Fanny Serrano, James Cooper, and Jesi Mendez, who were awarded as pillars and pioneers of the beauty industry.
Model Phoemela Baranda 
- Justin Quirino, Robby Carmona, and Janeena Chan 
Fanny Serrano considers it as his strength as he has seen “the transition of changes in make-up artistry” and at this point, he still “wants to continue learning.” Working in the beauty industry for over 45 years with some of the country’s most beautiful and stylish women, he says that through the years, he was “able to see the real meaning of beauty, and that is --confidence.”
Fashion Stylist Sidney Yap 
Martin De Leon and Andi Eigenmann were special guests of Makeover Master Jake Galvez
James Cooper, on the other hand, has worked with several Hollywood celebrities and was the first Filipino to introduce air-brush makeup in the Philippines. What truly makes him happy is that he gets “to share my knowledge and earnings. I am happy that a lot of talented hairstylists and makeup artists are passionate in what they do, and that I also learn from them.” For James, “beauty is like the light that comes from your heart, adding that “women should wear makeup because it makes them feel good.”
GMA Artist Bianca Umali 
Model Monika Sta. Maria brings elegance to the SM Beauty Ball red carpet
Jesi Mendez says that, “beauty is when you look at things beautifully. When you have confidence and a positive outlook, you will always look beautiful.” After three decades in the salon industry, Jesi would like to share with young artists “not to work for money but to work because they love what they do.”

Laureen Uy, Kryz Uy, and Nicole Andersson
Renowned hair and makeup artists Bambbi Fuentes and Maya Jones
                Joining in the festivities were other top makeup experts who have worked in film, fashion, commercial, bridal, and who have made beauty their business. Each one received a PRO-Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.

Beauty mavens Edwin Samot, Lourd Ramos, and Ness Astilla
One of the best makeup artists in the industry, Pong Niu at the SM Beauty Ball with husband Fred
Albert Kurniawan, who is known for his Balinese style makeup, at the SM Beauty Ball. 
Makeup artist Jasmine Mendiola with Paolo Bernaldo
After holding the Beauty Ball for the professionals, SM Beauty will hold the biggest Makeover Event in the country at the Mega Fashion Hall on May 7 and May 8, 2016. Participants can get a free makeover and beauty discounts and witness the beauty show featuring the craft of the Makeover Masters 2016.

            Check Facebook ( and Instagram page (@smbeautyph) for more details. 

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