How to Create Winning Blog Calendars

7:17 PM

After the workshop, participants should be able to:
  1. Know the different elements or parts of a blog calendar
  2. Understand persona targeting
  3. Come up with blog topics
  4. Create a monthly blog calendar
What you will learn:

Morning Session / 9am-12pm

1. What is a Blog Calendar
  • Parts of a monthly blog calendar
  • Content Categories & Types
  • Free tools on setting up a blog schedule
  • FREEBIE: Blog Calendar Template
2. How to identify your Audience
  • Study the clients industry
  • Targeting Personas
  • Identifying funnels and goals
  • The brand tone or voice
3. How to generate blog Topics
  • Coming up with Content Tips
  • Keyword Research Suggestions
  • Free blog topic generators
  • Tips and Tools in Creating Headlines
Afternoon Session | 1pm-4pm

4) Additional Blog Tips
  • Gather Company's Content Assets
  • Understanding branding guidelines
  • Suggest Outreach Strategy
5) Review/Summary: Step-by-Steps of Creating a Blog Calendar
  • Set the Month's Content Theme
  • Identify the target Personas/Audience
  • List down target funnel or goal for each persona
  • Set Keywords to use
  • List Blog topics - organize based on types and categories
  • Come up with outreach strategy ideas
  • Schedule Publish dates, due dates, Assigned Writers
  • Review and Edit as Needed
6) Workshop Activity
  • Each participant receives his/her own blog calendar template to fill in
  • Using the lessons discussed, create a 4-week blog calendar for a given website/brand
  • Use resources/tools on the web for research
What you Need to Bring:
  • A laptop
  • Pen and Paper
  • Mobile Data

For more details, where you can register and buy tickets, feel free to visit their website:

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